Historically, Astesana is the name people use to indicate a land specialized in the production of wine, spumante and grappa, with a time-honored gastronomic tradition and spectacular panoramas of gently rolling hills.

“Astesana” is also the name chosen in 2000 to launch the “Strada del Vino” [Wine Route], which later developed into the “Strada del vino e del cibo” [Wine and Food Route]. A land of vine-covered hills of singular beauty that winds through 52 townships located between Monferrato and Langhe: from Asti to Vesime and Acqui Terme (north/south) and from Castagnole delle Lanze to Maranzana (east/west).

In 2014 the charm of these hills was recognized by UNESCO, which included the “Vineyar Landscape of Piedmont: Langhe-Roero and Monferrato” in its list of World Heritage Sites.

The Associazione Astesana Strada del Vino e del Cibo is active in the promotion of the area, has about 200 members and is a quality seal for the hospitality, restaurant and food&wine sectors.

This quality seal, recognized by the Piedmont Regional Authority and the Province of Asti, appears on street signs, particularly the arrows directing travelers to the Members of the Strada del Vino e del Cibo.